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Overview

UrbanSpace has established itself as a leading provider of innovative urban living solutions, focusing on sustainable and stylish designs. However, as market trends evolved, the brand recognized the need to update its visual identity to better resonate with its target audience, which includes young professionals and environmentally conscious consumers.

Client :

Francis Rios

Date :

2024-01-23

Category :

Branding

Duration :

6 Month

Working Process

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01. Branding Strategy

UrbanSpace’s existing branding, including logo, color palette, typography, and overall visual consistency.

02. Concept Design

focuses on crafting a cohesive brand identity that communicates the client’s values, mission, & personality

03. Implementation

Applying the brand identity to all digital assets to ensure a cohesive online presence that aligns with the brand’s

02. Feedback & Refinement

To evaluate the success of the branding and make adjustments based on real-world application

Challenges & Goals

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Key Challenges :

  • 01. Understanding Client Vision
  • 2. Balancing Client Input with Creative Expertise
  • 3. Differentiating the Brand
  • 4. Aligning with Target Audience Needs
  • 5. Ensuring Scalability of the Brand

Objectives :

  • 1. Establish a Strong and Unique Brand Identity
  • 2. Increase Brand Awareness
  • 3. Ensure Consistency Across Platforms
  • 4. Build a Scalable Brand System
  • 5. Simplify Brand Communication

Final Result

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